31st October:

Some examples of marketing done badly:

1. “New and Improved”. An oxymoron, surely?
2. “Best ever taste”, especially when applied to pet food. How do they know? Did they stand over the office junior and make him try it? Were the dogs asked to complete questionnaires?
3. “Kitten soft”, when referring to toilet paper. Now there’s an A-B comparison you’d rather not be party to. Call the RSPCA, someone!
4. “Ultimate” when used to refer to the performance of a particular product, e.g. dishwasher tablets or stain removers. This is as good as it gets? Let’s maximise profits and fire the whole R&D department then, eh?
5. Images of women roller-skating / partying / generally having fun when selling sanitary products. Wrong, wrong, wrong. Sitting on the sofa in your jammies with a hot water bottle scarfing a whole layer of Milk Tray? Now you’re cooking.
6. The latest Vauxhall Corsa ‘puppet’ campaign (C’mon!). Listen closely: What. Is. The. Message?
7. “Hi, I’m Barry Scott!”. Enough said, really.